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This website had the following in the web site, "A Volunteer Fire Service Publication." Our analyzers analyzed that the web page stated " Backdraft Magazine is a high-quality, four-color magazine mailed direct to our Volunteer Fire Departments." The Website also stated " We provide information on training, recruitment and retention, education, recent legislation and new products directly relating to the volunteer fire industry. We value building relationships with volunteer departments and quality advertisers that help to make it happen." The website's header had volunteer firefighter as the most important search term. It was followed by volunteer fire department, volunteer fire recruitment, and volunteer firefighter training which isn't as highly ranked as volunteer firefighter. The next words they uses is volunteer fire departments canada. firefighter magazine was also included and could not be understood by web crawlers.